IMPACT: The Medium is the Message

Half a century ago, Marshall McLuhan "electrified" the world through his observation that the medium itself was actually the message, shifting from content to process. This was a monumental shift for the western world, but in fact it has had an enormous global effect. McLuhan was one of the first cultural critics who recognized that the emerging media would literally turn the world into a village.

The Medium is the Message

The Medium is the Massage

Concurrent with the McLuhan's impact on the arts and technology was the emergence of an early multimedia artist, Alwin Niklolais. Nikolais was among the first true multimedia artists, creating multimedia theatre that transformed the human figure as a chameleon-like morphing creature experienced as abstractions, and provoked a new artistic dialogue about the human condition and the human frame.